5 Website Optimization Mistakes To Avoid
Everything you need to know about what NOT to do when optimizing your business website for fantastic in 2022
3 min read
What is website optimization
Website optimization is a key aspect of digital marketing. Most entrepreneurs know that but they aren't sure where to start. No matter how you look at it, website optimization is a process. It isn't a one-time, quick fix. By keeping the right mindset and avoiding these top 5 mistakes, you can avoid ending up with a website that isn't much better than it was before.
1. Not thinking like your customer.
One of the top mistakes that many businesses make when designing a website is focusing on all the bells and whistles instead of one thing: their customers. Of course, this is a mistake that can be made in many facets of a business. In fact, it's one that many small businesses are guilty of. They put too much time and money into the design and not enough on the content or the usability of the site. In the end, it's the content that will make the difference between a customer returning or choosing a competitor. Make sure that you're thinking like your customers.
2. No content strategy that is aligned with the clients business goals.
Content is one of the most important aspects of any website. A good content strategy will make your website more effective and will improve your search engine rankings. It’s a good idea to create a content strategy that is aligned with the business goals of your clients. In some cases, the business goals of the client can change or the content strategy won’t always need to be the same.
3. Not planning a continuous improvement cycle.
It is essential for keeping your website SEO optimized and more importantly, it will help you to monitor your progress. If you don’t know what is happening to your website and how it is performing, you will never be able to make the changes that you need to. Nowadays, if you want your website to remain relevant, it is important to implement a continuous improvement cycle. This will help you to keep your website SEO optimized and will help you to enhance your website's performance.
4. Not taking a mobile-first approach.
You will no doubt have seen this one before. Mobile rules the web now, your desktop site is vital, but the mobile version is the king. A good mobile site is usually one that has been built first (before the desktop version)
5. Not bench marking to know how you are doing.
Setting some baseline goals for your site will give you something to compare your performance to. This can be as simple as trying to get X amount of visitors per month or as advanced as trying to benchmark your click through rate from your social media posts. There are plenty of services and apps around to assist you with this, but sometimes, a simple pen and paper will do the trick!
Conclusion: Optimizing your website is not a one-time activity that you do. It is an ongoing cycle of continuous improvements.
Making sure your site is properly optimized is an important first step to making sure your website is successful. In today’s world of search engine optimization (SEO), it’s more important than ever to make sure your site is optimized to rank well in search results. Hopefully this blog post has helped you to avoid these top 5 website optimization mistakes, so that your website can have the best chance of success. If you have any questions about website optimization or need help with a specific element of your website, please let me know. I am always happy to help!